When developing a logo for my personal website, I discovered the relationship two of my initial characters could have, that being the J and A. I found this activity interesting as logo development is something I appreciate in life, and forming an understanding for how that creation comes to life is something of importance to me.
To find an interrelationship between the two characters I followed relationship principles, these being, Touching, Overlap, Union, Detachment, Subtraction, Intersection, Coinciding, and Interpenetration. Overall, I used an ideation process where I cut out my initials on paper and moved them in ways to create interrelationships that follow the principles.
My best work was evident when exploring the principles, Touching, Union, and Overlapping, as these all developed logos that looked like they could work when taken digitally.
I found detachment felt to weak as a design as there was no strong interrelationship and the logo felt out of place due to the spaced letters. Additionally the spacing removed the harmony between the characters.
In the polishing stage of the logo creation I followed some of the more complex interrelationships where I developed an idea for subtraction using a previous logo generated with overlapping. The overlapping was simply subtracted leaving a two-tone logo.
However this logo felt to bold and complex, making it to harsh on the eye, therefore I opted to the second design.
The second design was my favourie as I love the way two shapes can morph into one but still convey there individual traits. The J is still evident inside the A which helps portray what my initials are. Furthermore, unlike previous ideations, the J is on the left hand side proving that my initials are JA not AJ.
I additionally like the movement this logo depicts from the transition from curved J into the body of the A.